VARLO APPAREL x REI

Late last year I was blessed to be part of the product release and media shoot for Varlo Apparel’s new line of gravel cycling apparel for online and in stores at REI.

You can check it out on Varlo’s site here or REI here.

Media shoots are some favorite kinds of projects to be a part of and the team at Varlo makes it an even sweeter experience. Founder and CEO, Soj Jibowu, has done a wonderful job building a passionate team both inside and beside the brand as they expand their product lines for multi sport athletes, runners, swimmers, and cyclists.

The launch of Varlo’s new 2024 gravel line puts a smile on my face knowing more options in gear for riders to wear will be more easily discovered now that it’s available at REI. And speaking from experience as someone who has literally put all of the pieces on, they are very high quality.

Check out some of the shots below…